This vibrant Art Deco poster, created to promote the operetta La Veuve Joyeuse (The Merry Widow), is a striking example of 1930s graphic design and French theatrical advertising, created by the artist by Georges Dola. Produced circa 1936, the artwork captures the elegance and charm of the Art Deco era, with its bold typography, geometric forms, and lively composition.

The poster was designed to promote the French production of Franz Lehár's operetta, which first premiered in 1905 and became a global sensation for its romantic and comedic storylines and lush musical compositions. As was typical for the time, the poster artist’s focus is on creating an alluring visual narrative, enticing theatergoers to attend this glamorous event.

This poster features many hallmarks of Art Deco design. Dynamic lines, stylized dancing figures, graphic color blocking, and movement that epitomizes the sophistication and modernity of the 1930s. The typography complements the overall composition, showcasing a bouncy and musical composition of text that interacts with the dancing couple dominating the left side of the screen in bold red block letters, then varying in size and color to include additional information about the performance. The placement and composition is stunningly achieved, with vibrant yellow framing the deep red linear detailing and bold blues and reds of the couple's clothing.

Posters of this type were often created in limited runs and intended for short-term display, making surviving examples highly collectible today. This original French operetta poster is both a celebration of vintage design and a fascinating piece of theatrical history. Fitted in a custom walnut gallery frame, this piece is in Excellent Vintage Condition.

France, C. 1936

Dimensions:

Frame - Height: 48 in (121.92 cm) x Width: 32 in (81.28 cm) x Depth: 1.5 in (3.81 cm)

Sheet - Height: 46.5" x Width: 30.5"

Creator: Georges Dola (1872 - 1950, French)

Creation Year: circa 1936

Period: 1930-1939

Condition: Excellent

Reference Number: LU711316939522

TEAR SHEET